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Brief Us on a Project
Field Notes Essays, irregularly — since 2019

Journal.

A small, slow publication from the studio. Notes on brand systems, motion in product, and the founder-direct model — written for the people we want to work with.

Issue 042 · Autumn 2024 Edited by Anika Odei & Tomás Ribeiro Six pieces this issue
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Recent Essays

Six pieces from the last four issues.
  1. Brand Systems The grid is a brand decision, not a layout tool. Anika Odei 11 min 041
  2. Motion in Product Why your loading spinner is a brand problem. Yara Mendes 7 min 041
  3. Studio Notes What we learned shipping Linear's identity refresh in nine weeks. Tomás Ribeiro 14 min 040
  4. Brand Systems Series A founders: hire a senior studio before you hire a Head of Brand. Anika Odei 9 min 040
  5. Motion in Product Rive, Lottie, or After Effects? A pragmatic answer for product teams. Daniel Park 6 min 039
  6. Studio Notes On the quiet politics of turning down a $410k retainer. Tomás Ribeiro 5 min 039
Browse the full archive, 2019 — present
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Readership

14,200avg. views in the first 90 days, per piece
Quietest signal that the writing lands.
38,000subscribers via RSS
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2023Featured in Communication Arts Typography Annual
For the Linear identity refresh.

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